LIVINGSTON, NJ – February 20, 2019 – Almost 20 years into the millennium, Inteplast Group, a plastics manufacturer with a history of 28 years, needed a website makeover that merged its new business units, products, branding, and sustainability platform without wiping away the hearty, integrity of the Group’s brand. More than 40 colleagues worked together to curate a new Inteplast.com for more than a dozen markets, 1000+ products, and corporate content in a way that makes scrolling so much sweeter.
“A visually modern website is important but it must also reflect the company’s values and its people while being comprehensive for visitors. We now have a site that accomplishes this and a team that knew how to make it happen,” said Brenda Wilson, senior director of human resources and communications.
Here’s what Inteplast’s multi-departmental team suggests to breathe new life into a lackluster site:
Include Everyone
Get updated versions of products, policies, and images from the people who know best and give them a direct hand in creating new content. An editor can revise to create a cohesive tone to all contributions.
Show, Don’t Tell, about Innovation
Visitors want to see — not read about how advanced a company’s product development is. Share images of colleagues working side-by-side in labs, plants, or making magic happen at tradeshows.
Engage, Don’t Entangle, Visitors
Don’t bombard a visitor with text. Busy readers like a sans serif text, appropriate white space, and a unified style. The visitor can then mindfully explore the site and retain information.
Less is More for Tech Specs
If, like within Inteplast Group, there are many technical specifications or important product details, find a succinct, attractive way to present the information. Upload hyperlinks to PDF sales sheets, if necessary.
Take Pride in the Pics
Choose high resolution, relevant images that can be quickly placed into context. Outdated photos of products, employees, or locations will sabotage your company’s brand. Visitors can be judgmental.
Numbers Matter
For many manufacturers qualitative data is important but don’t forget to share diversity demographics, the year that a division was founded, the number of awards won, or other unique information.
About Inteplast Group
Established in 1991, Inteplast Group is a leading integrated plastics manufacturer founded on the ideal of American manufacturing. Our products support diverse markets including healthcare, foodservice, packaging, building products, grocery, retail, sanitation, industrial, and graphic arts industries. Headquartered in Livingston, N.J., Inteplast Group is now over 7,000 employees strong and operates over 50 facilities including our flagship manufacturing complex in Lolita, Texas. Our dedicated and experienced people are committed to delivering quality products and partnering with our customers to enable their success. Visit https://www.inteplast.com for more information.
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